Android Enthusiasts Stack Exchange is a question and answer site for enthusiasts and power users of the Android operating system. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

How do apps/games become featured in the Android Market?

share|improve this question
Developer / publisher questions are off-topic, so I edited out that portion of the question. – Matthew Read Feb 20 '12 at 20:18
@MatthewRead: Ok, thanks! – MichaelS Feb 20 '12 at 21:57
up vote 5 down vote accepted

As far as I know, they're simply picked by Google's staff. I'd assume they look for the general indicators of a quality app (good ratings, lots of active installs, etc) but popular or otherwise well-known developers probably have a leg up regardless. Google has never really come out and said "follow these guidelines", possibly to reduce people trying to game the system, similar to how they don't release their full page rank algorithm.

However, I can definitely say that it is not possible to purchase your way into the featured list. Google's Android Market developer help page notes specifically:

Featured and Editor's Choice apps are chosen by the Android Market editorial team. There is no paid promotional spots or advertisements on Android Market.

Technically speaking, the only restriction I've seen is that your app must have a properly sized "featured" image to be used on the "Featured Apps" area. Aside from that, Google has been very mum about the process.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.