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On the LeadBolt opt page you can specify your IMEI number in order to opt out from their service:

The IMEI/MEID is a number, usually unique, to identify GSM, WCDMA, and iDEN mobile phones, as well as some satellite phones. It allows us to identify your device and ensure you are opted out from our services. Importantly, the IMEI/MEID is only used for identifying the device and has no permanent or semi-permanent relation to you as the subscriber protecting your privacy.

Is this safe? Would let me enjoy Android apps without annoying and invasive ads?

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If your device is rooted, use Permission Fix to give fake IMEI to the app. And, this works for ads opt-out too. – Sachin Shekhar Oct 14 '12 at 3:38

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I can't tell if LeadBolt does as promissed, but I see no harm in giving somebody your IMEI. At least if you don't use services that do authentication with your IMEI (never heard of one).

But you should wait a little, maybe there is a objection regarding my statement.

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An app developer has given me that link. I wrote to him because of the many ads in his application. Anyways thanks for you answer... – Gremo Oct 13 '12 at 13:40
It's dangerous to give other people your IMEI, it can be used to login into services like WhatsApp! – wayback Nov 4 '12 at 20:56
Can you provide a reference for that claim? IMO WhatsApp authenticities with the Phone Number of the active SIM card and not the IMEI, although I am not 100% sure. – Flow♦ Nov 5 '12 at 8:04
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If you don't mind rooting your device then your best option to avoid all adds would be to use Adaway. It'll bock all ads on your device by modifiying your hosts file and is perfectly safe to use. I've been using it for over a year now.

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