Assuming your version of Kies doesn't let you specify a path, use
Creates a symbolic link.
MKLINK [[/D] | [/H] | [/J]] Link Target
/D Creates a directory symbolic link. Default is a file
/H Creates a hard link instead of a symbolic link.
/J Creates a Directory Junction.
Link specifies the new symbolic link name.
Target specifies the path (relative or absolute) that the new link
So if the default install path was
C:\Program Files\Kies and you want to install to
D:\Kies, you would create the latter directory and then run
mklink /D /J "C:\Program Files\Kies" "D:\Kies" before installing.