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If we install the apk outside the Play Store, does it affect Google Play statistics?

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..."the statistics"? – pzkpfw Feb 15 '13 at 13:14
@bigbadonk420 Rephrased it to Google Play statistics – geffchang Feb 16 '13 at 3:08
I still don't understand what statistics specifically we're talking about. – pzkpfw Feb 17 '13 at 8:44

NO, apps installed outside Google Play do not affect statistics.

Those apps are considered to be coming from Unknown sources,
and you cannot install them if you do not manually allow (or check) them in
Settings > Security > Unknown sources.

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