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In the Market you can choose to mark any comment on any app as one of the following:

  • Helpful
  • Unhelpful
  • Spam

Marking something as Spam will remove it from the list of comments, but only on the account that marked it as such (that is, if you view the comments from another person's account/phone, the comment is still there). Does marking a comment as Helpful/Unhelpful have any actual effects? If not, has Google ever laid out/announced any plans to use this feature in some way?

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I wonder this myself. –  Matthew Read Jan 20 '11 at 20:08
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My guess would be that this is another instance of Google "crowd sourcing". They'll ignore your one vote, but if the comment gets more than a certain number of "spam" votes, then they'll act on it. I'd hope that the "Helpful" and "Unhelpful" votes work the same way, and make a comment last longer on the front page, or disappear off it quicker. Have no evidence though, so not adding as an answer. –  GAThrawn Jan 20 '11 at 21:31
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I'm with @GAThrawn. Again, no evidence, but this is definitely Google's style, to the point that I'd always assumed that this would be how it worked. –  FoleyIsGood Jan 24 '11 at 18:38
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2 Answers

up vote 5 down vote accepted

I have seen, with some of my apps that I have developed, a comment be there, and then later on, the comment is no longer visible.

And it's not from me marking it as spam, as I have looked on other devices too, just to confirm.

So it would look like that after "x" number of "spam/unhelpful" votes, it gets removed.

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This is good to know. I'm assuming "my apps" refers to apps that you developed/published? –  eldarerathis Jan 26 '11 at 3:51
    
yes, that is correct. –  Ryan Conrad Jan 26 '11 at 16:59
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I can not tell for sure but I think that voting helpful and unhelpful affects the sort order of the market comments, at least in the web version of the Android market. I see many comments that are older than the most recent listed on first or second position. Maybe because these comments received many helpful votes.

Marking comments as spam will remove them immediately for you and maybe if the comment receives more spam marks it will be removed completely.

This is my assumption. If you have some official links that explain the functionality let us know. :)

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I read that the website now allows sorting comments, though I haven't looked for the feature. –  Matthew Read Oct 14 '11 at 15:48
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The web Market does indeed allow you to sort by "helpfulness" now when you look at the Reviews tab. –  eldarerathis Dec 15 '11 at 16:41
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