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What makes an app 'Active' in the Android marketplace reporting?

Is it when it is simply downloaded and on a device, or is it when it is downloaded, installed and opened?

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Opened and....? – GAThrawn Apr 6 '11 at 22:29

According to this Market support page, Active installs are installs that haven't been uninstalled. It doesn't mention anything about the app having to be opened.

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