I'm sorry if this has already been answered or is obvious, I'm not experienced with Android. I recently got a new Android phone from ZTE, but it turns out that it was made for the local market (China) and as such most apps are in Chinese, and Google Play Store and Services are not installed (I tried manually installing from the .apk several times and the app either did not install or did not launch). I'm wondering, can I just wipe the phone and just install another Android version on it, one that would let me install GP Store?

If it matters, my phone is the ZTE Axon 7.