Yes it is possible to change the company logo. If you have ever flashed a custom ROM which changes it and still have the
update.zip file lying around, sometimes (after extraction) you will find a logo.bin (its a raw Binary file) file in the root directory. This file contains the Brand Logo as well as the charging animation and the image to be displayed in fastboot mode. However on your phone (and most other phones) there is no logo.bin file but just a partition named
LOGO where a complete dump of the logo.bin file is saved.
update.zips just for changing your phone branding, however only files for the correct resolution and chipset will display correctly. (Yes, you can indeed use such files made for other phones with the same SoC with the same resolution)