I am used to install and remove various operating systems in my PCs, even having several at a time.
Usually, to install a new OS means:
Burn the ISO to a CD/DVD/USB.
Boot. (Maybe you have to tweak a bit the BIOS first).
The only difference between PCs is its CPU architecture: x86, x86_64, arm, etc. Depending on that, you have to download one ISO or another. But I never have to worry about which graphic card, mouse, keyboard, screen, network card, etc. it has. The install wizard automatically detects that and installs the corresponding drivers. Sometimes, if they are not bundled, the installer also downloads them. Anyway, the key point here is that the ISO is always the same.
Now, many mobile OS come out: Ubuntu, Tizen, Firefox OS, the omnipresent Android, and why not any Linux ARM distro out there!. Sadly I have a random chinese mobile, that surely will never get official support in any platform, and I will never be able to test them.
But... Are not today's phones just tiny ARM PCs? Why is installation that different? Why do I always need to have a precompiled monolithic ROM specific for my phone model? Why not just a single "ISO" per OS for any phone that detects and installs automatically the needed drivers, just like always has been in the PC market?
Note: I understand the problem with privative drivers, but I remember Debian asking me for those when there were no libre alternatives at installation, and I could install them then or later. I suppose that workaround could be used in those cases too. Correct me if I'm wrong.