1.  Install the Android SDK on a PC so you can use ADB.
 2.  Install ADB drivers as necessary.
 3.  Boot into recovery by holding 'Vol +' and 'Power' until it boots into recovery.
 3.  At the command prompt run `adb devices` while it is stuck loading.
 4.  Once your device shows up run: 

    adb shell

    adb rm /data/app/com.cooeeui.brand.turbolauncher1.apk

 5.  Reboot your device.